UMBRO X SUPREME
For the launch of the Umbro X Supreme tracksuit, I had the opportunity to lead a unique photoshoot in the iconic and renowned museum, Glyptoteket, in Copenhagen. This setting, with its classic architecture and artistic heritage, provided the perfect backdrop to juxtapose the hardcore 90’s football aesthetic with a fresh, modern twist on tracksuit fashion.
The creative direction was all about blending the raw, street-inspired roots of 90’s football culture with today’s elevated sense of style. We aimed to showcase the tracksuit as more than just sportswear—it's now a bold fashion statement, effortlessly crossing from the football field to the street. The result was a series of dynamic, visually striking images that captured this evolution, ultimately featured on Umbro’s Instagram, reinforcing the collaboration’s relevance in both sport and fashion.
UMBRO
SUPREME
