I bring a visionary approach to the development of designs, bridging the gap between sportswear and high fashion. Whether it’s elevating performance gear with style or creating cutting-edge fashion pieces, I guide every step of the creative process—from concept to final execution. My focus is on ensuring that every design tells a story, merges innovation with aesthetics, and remains true to the brand's identity.

Throughout my career, I have collaborated with some of the leading brands in Europe. At Bestseller, I developed my own collections under my name, which were sold in over 20 countries. I have consulted for ECCO on three distinct shoe models and created collections under my name for one of Denmark’s most iconic brands, Mads Nørgaard. Additionally, I founded my own brand and served as the head designer for the sports brand Re Do.

These experiences have shaped my ability to craft designs that resonate globally, balancing innovation, style, and functionality while always honoring the essence of the brand I work with.

A strong brand is built on more than just a logo; it’s about creating a compelling identity and strategy that resonates with your audience. I specialize in crafting distinct branding solutions for both businesses and personal brands. From defining the core values and voice to positioning your brand for long-term success, my strategic approach is rooted in authenticity and designed to make a lasting impact in the market.

In recent years, I have been deeply attuned to Gen Z and their unique expectations from brands and branding. I have fostered connections, built communities, and conducted photoshoots with a generation that, as I put it, is searching for something more. This insight into their values and desires has been instrumental in shaping strategies that not only resonate but also create meaningful, lasting engagement.

With a keen eye for production innovation, I assist in navigating the complex world of manufacturing, helping bring groundbreaking ideas to life. From sourcing the right factories to refining products, my role is to ensure that the innovation is embedded in every aspect of the production process. I collaborate closely with teams to push boundaries, elevate product quality, and streamline manufacturing for the best results.

Drawing from my experience lecturing with B-Group, I provide in-depth insights into the world of branding and social media. My lectures cover everything from building a brand's narrative to leveraging social platforms for growth. Whether you’re a business looking to refine your strategy or an individual aiming to enhance your digital presence, my lectures are designed to educate, inspire, and equip you with actionable tools.