A Creative Visit to Arena in Rome
I recently traveled to Arena in Rome to experience their latest show and collection, while also diving into their marketing strategies and future direction. Observing how the brand evolves was both insightful and inspiring.
Rome itself is a city that fuels creativity—aesthetic in its own way, shaped by stone, history, and a timeless modernity. The blend of past and present is something truly unique, making it the perfect backdrop for innovation.
During my time there, I developed exciting new ideas, had great meetings, and deepened my understanding of the intersection between sport and fashion. Rome is more than a city—it’s a muse, and this visit was a reminder of how history, design, and performance all come together to shape the future of branding.
GETRO A/S had a growth of 22% for Arena in Denmark and we received an award from our international headquarters, recognizing our 22% market growth last year—a true testament to our team’s hard work and belief in the Arena brand.
