ODLO - F/W 2023 X-ALP CAMPAIGN
For the Fall/Winter 23 campaign, I took on the creative direction for Odlo’s X-Alp line—a collection designed for modern urban life, offering both waterproof and windproof protection. The challenge was to create a campaign that not only showcased the technical prowess of the X-Alp line but also highlighted how seamlessly it fits into the everyday routines of the city’s active and style-conscious individuals.
We shot the campaign in a popular park, known for its blend of natural beauty and urban charm, emphasizing how Odlo’s performance wear enhances daily outdoor life. The models featured represented a younger generation that values both the aesthetic and functionality of the brand—people who prioritize both style and substance in their wardrobe. The result was a visual narrative that felt authentic, relatable, and aspirational, perfectly capturing the essence of Odlo’s ability to perform in real-life, urban settings.
Odlo
