Odense Boldklub x Replay – Bringing Style to the Game
In collaboration with Replay, we’ve teamed up with Odense Boldklub to ensure the players look sharp before every match. As the official pre-game outfit sponsor, Replay isn’t just dressing the team—it’s reinforcing its identity as a brand that lives and breathes football.
A key part of the project was selecting the right players from the squad—those we believed would naturally fit Replay’s style and could easily be envisioned in an international campaign. This attention to detail helped strengthen the authenticity of the collaboration.
To amplify the partnership, we created a dynamic campaign rolled out across Replay stores, social media, and in-store posters. From Instagram content to in-store visuals, every touchpoint connects the brand to the passion and energy of the game.
I’ve attached some photos from the project along with key stats from our social channels—showcasing the impact of the campaign in bringing football and fashion together.
Because in football, style starts before kickoff.
