I had the pleasure of working with Mike Radoor, a talented writer, athlete, and entrepreneur. Mike recently launched his book Above Average - The Science of Achievement, which became an international bestseller within just 24 hours on Amazon.

In the lead-up to his book launch, I played a key role in shaping Mike’s personal brand. Together, we worked on developing a cohesive content strategy, refining his personal style, and curating the presentation of his aesthetics across various platforms, from LinkedIn to Instagram. Our work ranged from rethinking wardrobe choices to honing his communication style, ensuring that his public image aligned with his message of achievement.