Meeting clients in London as a Creative Director is much like a model visiting different agencies—each meeting is an opportunity to pitch fresh ideas and explore potential collaborations. These are often large-scale projects, requiring a deep understanding of both the brand’s vision and the ever-evolving creative business.

Beyond meetings, I find myself in the city’s fashion, art, and culture. London is a global creative hub, and staying ahead means exploring museums, high-end boutiques, vintage stores, and different neighborhoods to grasp the nuances of style, trends, and consumer behavior.