LE COQ SPORTIF - TENNIS CAMPAIGN
For the Danish distribution of Le Coq Sportif, in collaboration with Getro, I led the creative direction and photography for their tennis campaign. Le Coq Sportif has a storied heritage in the world of tennis, known for its blend of performance and style. My goal was to honor this legacy while introducing their 2025 collection to a discerning, style-conscious audience.
The models I selected were not just tennis players—they represent a younger generation that is highly attuned to the products they play in, reflecting the shift towards thoughtful consumerism in sport. The creative concept revolved around the “Old Money” aesthetic, capturing the timeless elegance and prestige of a classic Danish tennis club. We wanted to evoke an air of formality and sophistication, balanced with the contemporary flair of the latest Le Coq Sportif designs.
The result was a campaign that bridged the gap between tradition and modernity, emphasizing the iconic status of Le Coq Sportif in tennis while aligning with the tastes of the next generation of players.
Le Coq Sportif
