JÄGERMEISTER - PRODUCT DESIGN
In today's market, leading brands like Jägermeister are rethinking merchandise—not just as promotional items, but as high-quality, desirable products that their audience will genuinely use and appreciate. When tasked with designing a collection for Jägermeister, my goal was to create items that felt modern, stylish, and valuable—products that would stand out and wouldn’t be discarded after a single use.
For this project, I designed a set of custom sunglasses, a sleek sunglasses bag, a towel, and a premium packaging box. Each item was carefully crafted to reflect the edgy, bold spirit of Jägermeister, while also aligning with current trends in design and functionality. The sunglasses, in particular, were designed to be versatile and timeless, something that the recipient would wear with pride. The challenge was to elevate the brand’s merchandise to a level where it became a lifestyle product rather than just a promotional giveaway.
The result was a cohesive, modern collection that embodied the Jägermeister ethos and delighted its audience, making the unboxing experience memorable and enjoyable.
Jägermeister
