High Diving & Brand Visibility – A Perfect Match
As a Creative Director Consultant for Arena Denmark, I take immense pride in seeing Denmark’s No. 1 High Diver performing in the Arena Solid Swimsuit. Over the past year, sponsoring an exceptional athlete like Annika Bornebusch has been an exciting journey, reinforcing Arena’s presence in a sport that embodies courage, agility, and talent.
Why High Diving? The sport is rapidly growing, offering breathtaking visuals and incredible athleticism. When working with athletes, we don’t just look at talent—we focus on content strategy, storytelling, and brand alignment, ensuring a mutually beneficial collaboration. High Diving provides some of the most dynamic sports imagery, making it a prime opportunity for visibility.
One of our proudest moments was a photo taken in Doha during the World Aquatics Championships by Adam Gretty, which made it into BBC’s Top 10 sports images of the year—a remarkable achievement considering they capture over 50,000 sports photos annually.
For me, it’s all about finding the perfect synergy between athletes, content, and brand storytelling—and High Diving is proving to be a powerful arena for that.
Read the article from BBC here.


