Arena Studio is a fashion-forward swimwear line from Arena, focused on elevated design, cuts, and attention to detail. It’s a bold step into the future of swimwear—blending performance with style—and I had the privilege of leading the launch of three new products in Denmark.

This wasn’t just a product launch—it was a community moment.

I’m connected with 30 of Denmark’s top Gen Z swimmers, and for both them and the Arena brand, community is everything. We created an experience that brought people together around sport, style, and something uniquely Scandinavian.

Inspired by the Nordic trend of sauna & cold plunge culture, I partnered with Glaecier, one of the most exclusive wellness clubs in the region. Their stunning waterside location set the perfect backdrop for the event.