ARENA STUDIO PHOTOSHOOT & CREATIVE VISION
I had the opportunity to collaborate with Arena on their new line, Arena Studio, which emphasizes sleek, contemporary designs with unique materials and innovative silhouettes. My role involved conceptualizing and executing the photoshoot, as well as selecting the perfect athletes to embody the brand's vision. I chose professional swimmers Frederik Møller and Victoria Bierre—both dedicated athletes striving for the Olympics. Frederik recently competed at the European Championships, adding to the excitement and authenticity of the shoot.
The campaign aimed to portray these swimmers in a fresh perspective, taking them out of their usual aquatic environment and showcasing their strength and poise in unexpected settings.
Explore the visuals and preview the Arena Studio line, set to launch in 2025.
www.arenasport.com