ARENA PARIS OLYMPICS 2024
Working with sponsorships for Arena Denmark has been an exciting and fulfilling experience, especially with athletes like Julie Kepp, who represented Arena at the Paris 2024 swimming competition and finished 16th overall. I’m incredibly proud of her achievement, not just because of her performance, but because of the collaborative work we put into her branding and style throughout her journey.
We focused heavily on telling Julie’s story—showing the person behind the athlete, while highlighting her results and the dedication it took to reach the Olympic stage. Together, we explored how her sponsorship with Arena could elevate her personal brand to new heights, especially with the prestigious Olympic name now attached to her. Our approach went beyond performance, focusing on building a narrative that resonates with fans and strengthens her future opportunities both in and out of the pool.
JULIE KEPP INSTAGRAM - ARENA ATHLETE
