ANDY TANKMAR - COPENHAGEN POSTER CAMPAIGN
Changing Advertising: My Latest Project
As a Creative Director, personal branding is everything. My latest project, Changing Advertising, embodies exactly that—showcasing not only my work but also who I am. I don’t just sell a product or service; I sell myself. I sell my energy, my beliefs, and my vision for life and work. And I wanted that to be seen, felt, and understood.
All over Copenhagen, my face graced posters placed strategically in some of the city’s best locations. The posters weren’t just about visibility; they were a statement. They featured bold slogans that express my core values and what I truly believe in. These words are my mantras, and I wanted them to resonate with everyone who saw them.
Each poster included a QR code that added an interactive element, inviting viewers to explore more about my work and journey. This wasn’t just about self-promotion; it was about spreading positivity and encouraging others to embrace their potential.
The slogans on the posters were simple but powerful:
WORK HARD
DREAM BIG
STAY POSITIVE
HELP OTHERS
BELIEVE IN YOURSELF
FIND GOD
CREATE DAILY
LAUGH MORE
GO TO THE GYM
EAT CLEAN
MEDITATE
DRINK WATER
LOVE
READ BOOKS
This campaign was incredibly well-received, both by my followers and by the public. People connected with the message and the energy behind it, which was exactly what I set out to achieve. My goal has always been to inspire positivity and motivate people to live their best lives—and I believe this project successfully brought that to life.
Through Changing Advertising, I didn’t just aim to promote myself. I wanted to offer something bigger, a reminder that life is full of opportunities to improve, grow, and connect with others. This project is a reflection of my journey, my aspirations, and the values that guide me.
With each poster, I hope to inspire others to keep pushing forward, to stay positive, and to believe in their dreams—because that’s the energy I live by, and that’s the energy I want to share.
